generative ai

CRAFTED FOR: TJ MAXX (+ many more!)

THOUGHT LEADERSHIP | PROACTIVE THINKING

We've lived with AI for a quite while, but suddenly, it's the only thing on everyone's lips.

Hmmm… That’s odd.

 

To make it make sense, here’s what I did:

  • Went down a few rabbit holes on Youtube and Reddit to wrap my head around concepts like machine learning, supervised learning, unsupervised learning, and reinforcement learning to understand how AI works.

  • Experimented with different AI platforms to experience their capabilities firsthand, from DALL-E 2 to Midjourney.

  • Went to industry talks and conferences hosted by Google and NVDIA to learn from people who were at the forefront of generative AI.

The Objective.

Help brands embrace AI with knowledge and confidence, and leave their intimidation behind.

Everyone’s wheels were turning about AI, but what exactly about this new wave of AI that got the world talking? Brands and marketers across the industry were fascinated and skeptical at the same time - as we all should.

The #1 question on everyone’s mind: is generative AI a friend, or a foe?

This is where I came in.

The following deck was put together and presented by yours truly to the entire c-suite leadership board at TJ Maxx.

It was also, then, skinned for a variety of other clients, including: HomeGoods, Ulta Beauty, and more.

***IMPORTANT: Please click on the slide, then use your keyboard arrows ➡️ ⬅️ to move between slides.***