WTF is WEB3?

CRAFTED FOR: CALIFORNIZA PIZZA KITCHEN, VENMO, ZENDESK

(+MANY MORE!)

THOUGHT LEADERSHIP | PROACTIVE THINKING

The world is divided in two camps: those who champion web3 as “the future”, and those who dismiss it as a mere scam.

Hmmm… That’s odd.

 

My answer: The core of this evolution is a simple human desire, but those who are greedy… have made people question its truth.

At the start of 2022, I put together a Web3 Bootcamp to train the agency on Web3. On top of that, I rab web3 workshop with my clients’ CMO and c-suite executives to onboard their brands to web3.

You might wonder, what credibility do I have to do any of that? Well…

  • I was interested in web3 before it got…”cool” through r/wallstreetbets, when the community had less than 7,000 members. I was fortunate enough to learn from the OG members of the community before they were taken over by finance bros.

  • Through a lot of trials & errors, I got my hands on creating my first digital wallet, trading NFTs, investing in crypto projects, all before the boom happened in 2022. I was fortunate enough to turn a profit and used that money to pay for grad school myself.

  • Attended a variety of web3 conferences and gatherings (NFT.NYC, Bored Ape Yacht Club’s Ape Fest) to learn directly from project founders.

Objective.

Help brands see beyond the hype and truly understand the human forces behind Web3.

Consumers and marketers alike tend to think about web3 as a an abstract concept, or a revolution driven purely by technology.

At the heart of this evolution, it’s a human movement.

It’s people wanting to take back control from The Man.

It’s people stepping up to take ownership of their time and assets.

It’s community finding each other, banding together to achieve a mission.

The following deck was put together and presented by yours truly to the entire c-suite leadership board at CPK, including their CEO.

It was also, then, skinned for a variety of other clients, including: Zendesk, Venmo, and more.

***IMPORTANT: Please click on the slide, then use your keyboard arrows ➡️ ⬅️ to move between slides.***